Tell Stories to Connect With Your Audience

Did you know that you’re 20 times more likely to remember facts if they’re part of a story? It doesn’t matter if you’re educating colleagues about complex technical information or persuading others to buy your product, telling stories will help you connect with your audience.

Why does this happen? According to the article, “The Science of Storytelling: Why Telling a Story is the Most Powerful Way to Activate Our Brains,” our brains actually become more active when we hear stories. Listening to stories will activate the language processing parts in your brain. But that’s not all. Other areas of your brain that you would use when experiencing the events of the story are activated as well! For example, if you’re listening to a story about delicious food, your sensory cortex lights up. If it’s about motion or activity, your motor cortex activates.

How do you tell a story successfully to bring people on your journey with you?

The short answer: Keep it simple. Stories do not have to be complex and detailed to be interesting. The truth is, that the simpler a story, the more likely it is to stick. Using simple language is the best way to activate your audience’s brains that help them relate to you and ultimately believe in you.

Read more for an in-depth explanation and proof that telling stories provides a strong connection with your audience.

Check out our Scientific Storytelling program to learn how Power Presentations can help you enhance your scientific presentation skills and bring the data to life.


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