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Use Scientific Storytelling to Create Connection

Scientific Storytelling Creates Connection: Here’s the Proof As a scientific professional, your goal is to educate, inform and persuade other professionals, staff and consumers about research, drugs and devices. Easier said than done!  Your Problems Presenting is more than just stating the data or research You need to increase your audience connection to drive behavior …

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Tell Stories to Connect With Your Audience

Tell Stories to Connect With Your Audience Did you know that you’re 20 times more likely to remember facts if they’re part of a story? It doesn’t matter if you’re educating colleagues about complex technical information or persuading others to buy your product, telling stories will help you connect with your audience. Why does this …

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