Scientific Storytelling Creates Connection: Here’s the Proof
As a scientific professional, your goal is to educate, inform and persuade other professionals, staff and consumers about research, drugs and devices. Easier said than done!
Your Problems
- Presenting is more than just stating the data or research
- You need to increase your audience connection to drive behavior change
- You have too much data
- Your audience either doesn’t understand your information or wants to challenge you at every turn
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What Do you Need?
- An emotional connection
In the book “The Moral Molecule,” Paul J. Zak, Ph.D., reveals how stories stimulate Cortisol and Oxytocin in the brain and ultimately reveals that you can change behavior by changing brain chemistry. The six-minute video below explains his research, its results and outlines the type of story that works best.
- Balance
No one knows the topic as well as you, but data alone is not enough. Your audience can read your report. It’s your job to bring the data to life. Where do you start? How do you engage an audience when your topic is packed with details? The answer is scientific storytelling. Stephen Few, author of “Now you See it,” developed the diagrams below explaining why data alone is insufficient. To truly connect with and engage your audience, you need a combination of data, narrative or stories and compelling visuals.
What’s Next?
Reading this information and practicing on your own is a great first step. However, nothing compares to personalized coaching and seeing yourself on video. To explore how Power Presentations can help improve your online communication skills, show more conviction for your content, demonstrate enthusiasm, and ultimately improve business results schedule a meeting below or contact us.
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Additional Resources:
- Learn to conquer complexity and increase connection with our scientific storytelling communication training program
- Free webinars on a variety of communication-related topics
- YouTube channel for more educational content