Business Presentation Training: Sell Your Ideas with Sensational Content

When people are trying to write great content for their presentations, they often become “stuck” and feel overwhelmed by the fact that they have too much information for the time allotted. They often put off writing their presentation, then scramble at the last minute to throw something together or simply cram too much information into their specified time frame. Sound familiar? If you find yourself in this situation, you are not alone. Many competent professionals struggle to sell their ideas with great presentation content. This business presentation training will ensure you start off on the right foot.

Realize that what your audience wants and needs to know may be very different from what you feel compelled to put into your presentation. In fact, most people make a conscious decision whether to listen to you within the first one to two minutes of your presentation.

Four Business Presentation Training Tips to Create Compelling Content

1. Be your audience

Once you have determined what you will present, ask yourself, “What value does this information provide my audience?” Since not everyone views your information the same way you do, you need to approach the topic from your audience’s perspective. Answer the question, “What’s in it for them?” after each key point. Consider the goals and desired outcomes for your audience prior to putting your presentation together. Once you have their goals in mind it will make it easier for you to organize your information.

2. Grab your audience in the first two minutes

Begin every presentation with a short introduction that gives an overview of what you will be presenting. First, state the audience’s critical goals you know they would like to achieve as it relates to your information. Next, state the challenges/pain points you believe the audience faces. Third, simply state the agenda topics you plan to cover. Finally, highlight three to four value statements you will provide as a result of this information. Paint a picture with your words of how great their business or department would be if they acted on your suggestions. Describe the happy workers, increased profits, or satisfied customers that would result from your information/recommendations. Your introduction is the overview and should be presented in the first two minutes!

3. Less is more

When writing your presentation content, remember the phrase, “Less is more.” Don’t put every detail into your presentation. When you try to cram too much into a presentation it usually ends up confusing your audience.

4. Repetition works

Remember the Winston Churchill quote: “Tell them what you’re going to tell them. Tell them. And then tell them what you just told them.” It is important to repeat the value statements that you gave in your introduction throughout your presentation. Now that you have the introduction completed, you are ready to provide the support information for the body of the talk. Start by restating the first agenda topic and provide all the support information necessary for the audience to understand your information. You will want to remind the audience why your information or recommendations are good for them. Repetition helps create enthusiasm and agreement for your ideas. In your conclusion, repeat the agenda topics and the value statements which you highlighted throughout your presentation. End with your requested next steps.

Those business presentation training tips will certainly get you started to writing great content. Now you’re ready for the proven content writing strategies that will make your next presentation a success.

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